Founded in 1984, APCO Worldwide is an advisory and advocacy communications consultancy helping leading public and private sector organizations navigate the challenges of today, act with agility, anticipate social risk, and build organizational reputations, relationships and solutions to succeed.
As a member of the New York City office, I worked on several accounts ranging from the retail, tech, and auto industries.
I contributed by:
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Monitoring media and creating media lists for numerous clients
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Adding strategy and creative developments for client campaigns
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Drafting briefs for client media interviews
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Creating weekly internal corporate brand newsletters
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Conducting timely research to support team and client proposals
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Drafted social and editorial content for LinkedIn and Twitter
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Below you'll find a press release draft for a previous campaign.