CRICKET WIRELESS | Mysite 1

Cricket Wireless is a subsidiary of AT&T Inc. The AT&T Prepaid Portfolio consist of Cricket Wireless and AT&T Prepaid. Based out of the Atlanta headquarters, ATTP focuses on supporting customers who are budget conscious and value no annual contracts.

In August 2022, I joined the social and external communications/public relations teams. Committed to CSR and supporting Cricket's integrating marketing goals, my contributions include:

Lead content production and copy writing for the Cricket Wireless corporate LinkedIn page
- Efforts led to a 99.31% sentiment and 13% engagement rate, both above industry average.
Produced seven videos (YTD) featuring the Cricket HBCU Campus Ambassadors which resulted in 82.5K organic impressions, 41.25K video views, 97.1% positive sentiment and 3.9% cross channel engagement rate
Wrote three device press releases for the AT&T newsroom; 17 blogs and 10 newsroom posts for the Cricket newsroom
Work cross-functionally with the Marketing organization for the execution of the annual CSR giving campaign 12 Days of Cricket
- 2023 campaign garnered 18 traditional media hits and 384K+ impressions
Draft and pitch media advisories for amplification of Sponsorship, CSR, device deals and
new store openings announcements

Formerly, as a member of the Internal Communications team, I communicated and executed engaging employee events.

My contributions include:

Edited press releases, weekly employee newsletters, and ad alerts to ensure alignment with AT&T’s corporate communications stylistic guidelines and AP Style standards
Co-producer of video education vehicles designed to inform and engage employees around social and developmental topics; referred to as Green Couch Conversations episodes and Leadership Lounges
Partnered with IT to spearhead an intranet migration consisting of user-friendly interactive SharePoint sites tailored to 900+ employees featuring executive spotlights, Smile On Crew brand ambassadors, corporate news, DEI initiatives, and more
Collaborated with corporate communications and Global Marketing teams to execute 12+ internal in-person and virtual events (i.e., town halls and professional development series)
Developed 30+ infographics to increase engagement and promote the AT&T Prepaid Portfolio’s volunteerism efforts, leadership spotlights, company events, and town hall recaps
Catalyzed culture building efforts by managing 15 employee brand ambassadors known as the Smile On Crew – while writing 15 posts for a DEI blog series

Below you'll find a copy of my internal blog posts:

Where There's Progress,

There's Allyship

There's Advocacy

Where There's Progress,

There's Advocacy